Strategy: An International Perspective تک رنگ
20 در انبار
Strategy: An International Perspective تک رنگ. Strategy: An International Perspective Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. The philosophy at this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers. Give the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
Strategy: An International Perspective تک رنگ. Bob De Wit innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered. Author contrast the diversity of views in the subject without endorsing any one approach.
- Updated “International Perspective” paragraphs for each chapter, written by Wester Wagenaar.
- Content throughout updated to reflect the most recent academic debate.
- New cases to promote discussion and understanding.
- Readings, exhibits and case studies have been updated and modernised throughout.
Bob de Wit
Founder and director of Strategy Works and Strategy Academy in Rotterdam
Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob’s research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe.